CAPTURE: A PORTFOLIO OF PHOTOGRAPHY EXHIBITIONS

Capture is a compelling portfolio of photography exhibitions which was developed in 2017 by Exhibits Development Group to bring a more diverse and inexpensive mix into Its portfolio. As Senior Creative Manager on the project, I was in charge of leading the creative identity for this new collection. After finalizing the name for the new portfolio (Capture), I developed its logo identity which was to be clean and mimic a camera. I went with a simplistic approach and added an abstract lens into the logo typeface. There was also a need to present this compilation of photograph exhibitions to prospectus clients so I created a special die-cut folder to be able to insert all photography exhibitions. This folder allowed exhibitions to be added and removed as they needed. It allowed flexibility to change the Capture portfolio at any time.