PICO TACO BRANDING

I had the exciting opportunity to lead the branding for Pico Taco, a new food truck venture, as a freelance project. The client's only specific request was the inclusion of a tomato in the logo, granting me considerable creative freedom in the design process. Embracing this flexibility, I developed a logo that seamlessly integrated the tomato element, setting the tone for the brand's identity. Alongside the logo, I created a series of fun and quirky marketing graphics. These designs were carefully crafted to resonate with the brand's unique personality, ensuring a cohesive and engaging promotional narrative that truly encapsulated the spirit of Pico Taco.